Each month, the MIT SMR Strategy Forum poses a single question to our panel of experts in the fields of business, economics, and management. This month’s question asks our panel to offer opinions on who suffers most in a trade war — businesses or consumers — and why.
Software continues to “eat the world,” but often at the cost of user privacy and trust. In order to grow responsibly, companies must move from a “can we” to a “should we” framework when bringing products to market.
Selling Cocktail Dress U Wish As Peter Weill and Stephanie Woerner
In the digital world, companies need to become a destination for customers. The key is using digital as differentiation and offering customers something compelling. This requires a new playbook for how to do business as well as new ways of engaging customers. The trend is for individual and business customers to prefer just one or two powerful ecosystems in each industry, raising the stakes for leaders to better understand their options and clarify their own game plans.
July 2, 2018 | Jess Huang, Phyllis Rothschild, and Jamie Wilkie
Loyalty programs provide great value for companies by driving higher sales and boosting brand affinity. However, companies employing traditional “earn-and-burn” rewards programs for customers may miss out on long-term benefits. Tailoring programs to offer great customer experience is key — and when companies implement both types of benefits into their programs, they’re more likely to beat out competitors and build brand loyalty.
The Strategic Agility Project
The Strategic Agility series from MIT Sloan Management Review draws on evidence and data analytics to answer a fundamental question: How can organizations achieve their strategic objectives? The series features the research of MIT Sloan School of Management’s Donald Sull and his team of researchers and data scientists. It draws on, among other sources, over 4 million Glassdoor employee reviews that provide insight on organizational culture and management practices of a large sample of important organizations.
In the wake of the #MeToo and #TimesUp social movements — not to mention the continuing wave of resignations amid misconduct allegations — sexual harassment policies must be on your board’s agenda. This is true regardless of whether the organization is public, private, or nonprofit. For the sake of all its stakeholders, employees, and customers, directors need to do the right thing — and do it now.
MIT Sloan Management Review and Google’s new cross-industry survey about key performance indicators (KPIs) asked senior executives to explain how they and their organizations are using KPIs in the digital era. The results shed light on the challenges and emerging opportunities companies face when using KPIs, demonstrate the many ways advanced use of KPIs can benefit organizations, and offer steps executives can take to make the most of KPIs going forward.