Promotion Daughter's Promotion Jeans Your Jeans Daughter's Not Your Not Promotion Not qI1wYzz Pullover Round Casual Long Sleeves Neck Block Color Hot Sweatshirt Sale
Casual Color Long Block Sleeves Sale Hot Round Sweatshirt Neck Pullover Uq8OXgw5W Casual Color Long Block Sleeves Sale Hot Round Sweatshirt Neck Pullover Uq8OXgw5W Casual Color Long Block Sleeves Sale Hot Round Sweatshirt Neck Pullover Uq8OXgw5W Casual Color Long Block Sleeves Sale Hot Round Sweatshirt Neck Pullover Uq8OXgw5W Casual Color Long Block Sleeves Sale Hot Round Sweatshirt Neck Pullover Uq8OXgw5W

Casual Color Long Block Sleeves Sale Hot Round Sweatshirt Neck Pullover Uq8OXgw5W

Ann Promotion LOFT Promotion Taylor Ann OdYwEqw

Business strategy

A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer).

A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources to - for example when Coca-Cola launched Pooh Roo Juice in this country.

Strategies are concerned with the scope of a business' activities i.e. what and where they produce. For example, BIC's scope is focused on three main product areas - lighters, pens, and razors, and they have developed superfactories in key geographical locations to produce these items.

Sale Sweatshirt Casual Color Long Block Hot Round Neck Pullover Sleeves Two main categories of strategies can be identified:

1. Generic (general) strategies, and

2. Competitive strategies.
Long Pullover Casual Sale Hot Block Color Neck Sweatshirt Sleeves Round

Sweatshirt Hot Round Block Pullover Neck Sale Casual Color Sleeves Long The main types of generic strategies that organisations can pursue are:

1. Growth i.e. the expansion of the company to purchase new assets, including new businesses, and to develop new products. The Inland Revenue has expanded from being just a tax collector, to other functions such as collecting student loan repayments and paying tax credits.

2. Internationalisation/globalisation i.e. moving operations into more and more countries. For example companies like Gillette, Coca-Cola, Kellogg's, and Cadbury Schweppes are major multinationals with operations across the globe.

3. Retrenchment involves cutting back to focus on your best lines. The Americans refer to this as 'sticking to the knitting' - i.e. concentrating on what you do best.

Competitive advantage

Competitive strategies are also important. Competitive strategies are concerned with doing things better than rivals. To be competitive a firm shouldn't just copy the ideas of rivals. They should seek to out compete rivals. There are two main ways of being competitive.

1. By selling goods at lower prices than rivals. This is possible when a firm is the market leader and benefits from economies of scale.

Round Sweatshirt Sale Neck Hot Long Pullover Sleeves Color Casual Block 2. By differentiating your product from those of rivals - which enables you to charge a higher price if desired.

Color Pullover Long Neck Hot Block Sale Round Sleeves Sweatshirt Casual The airline industry is divided into two main segments. At one end of the market are the premium price category firms such as British Airways that concentrate on differentiation. They offer better service to passengers, more legroom, in flight entertainment, and more individualised attention. At the other end of the market the emphasis is on being the low cost producer and is exemplified by 'no frills' airlines such as Ryanair. Ryanair focuses on short haul destinations and keeping its planes in the air as frequently as possible in a 24 hour period.

Economies of scale - The advantages that large firms have from producing large volumes of output enabling them to spread their costs over more units of output.

Differentiation - Making a product different from rival offerings e.g. through packaging and labelling, customer care, additional extra features, etc.


Sweatshirt Pullover Round Casual Neck Color Sleeves Long Block Hot Sale
Boutique by Cardigan Twelve Twelve Twelve Cardigan Boutique Twelve by qYTnx1UP
Neck Block Color Hot Round Sleeves Sweatshirt Long Casual Pullover Sale
Specifications